International Marketing Management
تاريخ النشر: 01/01/2002
الناشر: دار وائل للطباعة والنشر والتوزيع
مدة التأمين: يتوفر عادة في غضون أسبوعين
نبذة الناشر:International marketing has emerged as discipline only recently, as a result of ever-increasing interdependence of nations and the rise of multinational companies which consider the globe as one market for them. The process of trade liberalization which started in 1980s has been changing rapidly the world economies including developing countries ...to gear up to the challenges of competing in an increasingly integrated, highly global market place. In such a situation, a manufacturer has to acquire a thorough understanding of international marketing environment before deciding whether to enter into the overseas market which has undergone radical changes in respect of rapid growth of world trade and investment, growth of international brands in commodities like clothing. Electronics and many other categories, gradual opening of new markets, the severe debt problems of developing countries and the international financial system, and rising trend in tariff and non-tariff barriers.
Keeping this fact in view this book has dealt with various problem areas of international trade considering the highly dynamics nature of international trade where rapid development are taking place almost every day.
This book has been written keeping in view the syllabus requirements of the university students and faculty members, This book would be found very useful to traders, practicing managers and professional institutions engaged in international marketing. إقرأ المزيد