تاريخ النشر: 09/11/2016
الناشر: دار المؤلف للطباعة والنشر والتوزيع
نبذة الناشر:As a brand, capturing the spotlight and attracting the attention of people signify a sense of stardom akin to the one celebrities get when stepping on the red carpet. This sensation, desirable as it is, required being trendy, but experiencing it is far from easy. Working against such a difficulty ...is natural in any market shaped by fierce competition, uncertainty, spoiled consumers, short product life cycles, and the advent of cutting edge technologies.
The only possible solution for keeping your glamour as a brand is keeping pace with new trends of business. CSR, digital media and Big Data, the Internet of Things (IoT), innovation, entrepreneurship, and appreneurship are some of the trends sculpting every aspect of our lifestyle, shaping future careers, determining the fate of companies. What about being trendy? Is there another choice?. إقرأ المزيد