تاريخ النشر: 01/01/2004
الناشر: دار المناهج للنشر والتوزيع
مدة التأمين: يتوفر عادة في غضون أسبوعين
نبذة الناشر:This book dealing with key concepts in the strategy of industrial marketing not only parade under a variety of different titles, they are also taught in variety of different ways.
Consequently, this book and its package of supporting materials were designed to fit a variety of teaching approaches. While I ...have tried to avoid excessive repetition and thereby keep the book relatively short and succinct, instructors who prefer a lecture-discussion approach will find ample material for either a quarter or semester course.
For those who prefer case-oriented for instruction, the book provides a solid foundation of concepts, techniques, and examples to prepare students for more effective case analysis and discussion.
Many other features of the book and its supporting materials are designed to stimulate students interest and involvement and facilitate the instructor's teaching performance, regardless of the chosen pedagogical approach. إقرأ المزيد