تصميم المخازن التجارية Retail Therapy; Store Design Today
تاريخ النشر: 01/12/2007
الناشر: الدار العربية للعلوم ناشرون
نبذة الناشر:The architecture and design of retail stores are powerful ingredients in the mix of components that attract customers. To attempt potential shoppers over the threshold is the first, vital step. Creating just the right environment is as important as the goods the retailer has to offer and it’s not only ...global, high profile retailers that are turning to architects to create a signature style.
Sawy retailers are turning to specialty architects to create, revitalize and reinvent shopping malls, strip centers and individual stores. Their deep understanding of retailers’ needs and challenges result in the diverse offerings that are featured throughout this book.
These projects demonstrate contemporary trends in retail design, not just in merchandising, but storefronts, shop fittings, materials, layouts and the general look and feel of the space. All these factors are designed to offer an "experience" to the dedicated shopper.
Featured architects include Giorgio Borusso Design, RTKL, Zeidler Partenership, Mellett Architects, BOORA ARCHITECTS AND jpra Architects, in store designs for brands such as Nike, Miss Sixty, FILA and Habitat. إقرأ المزيد