York Dictionary of Marketing
تاريخ النشر: 01/01/2000
الناشر: مكتبة لبنان ناشرون
نبذة نيل وفرات:This dictionary provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids, selling techniques.
The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used ...in context. Quotations are also given from various magazines and journals, which give an idea of how the terms are used in real life.
The supplement at the back of the book gives some furthur information which may be of use to the user.
We are particularly grateful to Margaret Jull Costa and Stephen Curtis valuable comments which they made on the text. إقرأ المزيد