Advertising and Marketing Communications in the Middle East
تاريخ النشر: 01/01/2002
الناشر: منشورات جامعة سيدة اللويزة
نبذة الناشر:This book presents suggested topics in advertising and marketing that, according to the author, should be incorporated in the curricula of lebanese and other Middle Eastern universities teaching advertising and marketing. These topics are: Fundamentals of marketing, Advertising principles and practices, Integrated Marketing Communications, Media Planning and analysis, Advertising creativity ...and copy-writing, Global advertising, Internationl communications, Public relations, Consumer behaviour, Direct marketing, E-commerce, advertising management, Communication research methods, Strategic advertising and marketing, and other similar topics. إقرأ المزيد