Play Bigger : How Pirates, Dreamers, and Innovators Create and Dominate Markets
تاريخ النشر: 01/01/2016
الناشر: دار بوابة الكتاب - مكتبة زايد
نبذة الناشر:Play Bigger' by Al Ramadan, David Peterson, Christopher Lochhead and Kevin Maney is a marketing book that provides a step-by-step approach to creating a new market category and dominating it.
It offers practical strategies and real-life examples for entrepreneurs and leaders looking to disrupt their industry.