Strategy and Planning Tourism and Hospitality:A Focus on the Middle East
تاريخ النشر: 01/01/2001
الناشر: منشورات جامعة سيدة اللويزة
نبذة الناشر:The book tackles the following topics:
Tourist resorts and life cycle theories – The influence of Marketing: mass vs. independent travel – The role of tourism sectors – Marketing Communications – Implications for sustainability – Competitive analysis of resorts: a strategic perspective – Institutional pressures and operational aspects of investment in ...tourism and hospitality – Globalization with in tourism and hospitality: strategic implications – Globalization in tourism and hospitality: costs and benefits – Tourism and hospitality in the Middle East: a focus on Lebanon. إقرأ المزيد