Impact of Service Quality on Student Loyalty in Higher Education (An Insttiutional Context In The United Arab Emirates)
تاريخ النشر: 26/03/2025
الناشر: النهضة العلمية للنشر والتوزيع
نبذة الناشر:This book presents a comprehensive study on the relationship between service quality and student loyalty in higher education institutions, focusing specifically on the United Arab Emirates. With the rising competitiveness among universities and the increasing expectations of students as primary stakeholders, understanding the factors that influence their loyalty has become ...a key concern for educational administrators.
Using quantitative research methods, the book explores how dimensions of service quality—such as responsiveness, reliability, empathy, assurance, and tangibles—impact students’ satisfaction and their subsequent loyalty to the institution. The study draws on real-world data collected from university students in the UAE, offering insights into how well universities are meeting expectations and what improvements can enhance student retention and advocacy. إقرأ المزيد